When someone searches for “electrician Nyon” or “restaurant Geneva”, Google first shows a map with three business profiles. For many local businesses, that is where most calls are won or lost. Yet many profiles contain simple mistakes that cost customers.
The 8 most common mistakes
- A primary category that is too vague (“Company” instead of “Plumber”).
- Wrong opening hours, or hours not updated for holidays.
- No recent photos of your work, your team or your premises.
- No link to your website, or a link to a page that does not work.
- A name, address or number that differs from your website.
- Unanswered reviews, especially negative ones.
- No description of services and no service area.
- A profile that was never claimed, which anyone can edit.
The same information everywhere.
Identical name, address and phone number on your profile, website and directories: a trust signal for Google and for your customers.
Is your website up to date?
We check your website for free (speed, SEO, mandatory information) and tell you what to fix first.
Your profile and website work together
The profile earns the click; the website turns the visit into a call or a quote request. On the websites we build, we connect the profile to the site, align the information and add the structured data that helps Google make the connection.