“Will a website really bring me customers?” That is the right question to ask before investing. The answer is a simple calculation you can do in five minutes with your own numbers.
The formula
Calculation
Visitors × contact rate × closing rate × average deal size = revenue brought in by the website
Each term is a lever: more visitors (SEO), more contacts (website design), more deals (your offer).
An example to adapt
Take a fictional renovation company. The figures below are illustrative assumptions, not market averages: replace them with your own.
| Item | Assumption | Result |
|---|---|---|
| Visitors per month | 300 | 300 |
| Contact rate | 3% | 9 inquiries |
| Closing rate | 1 in 3 | 3 jobs |
| Average job value | CHF 4,000 | CHF 12,000 per month |
In this example, the website pays for itself with the first job. Even if you halve every assumption, the math stays very favorable for high-value work.
Three levers to improve the result
- More visitors: local SEO, Google profile, pages per service and location.
- More contacts: visible number, call button, WhatsApp, a form with four fields at most.
- More deals: photos of your work, customer reviews, clear prices or price ranges.
A website that does this work for you
A custom, Google-optimized brochure website, live in 24h from CHF 690, with no subscription.