“Which reliable plumber in Geneva?”, “Which web agency for an SME in Zurich?”: many people now ask these questions to ChatGPT or Perplexity. The AI answers with a few names. If your business is not among them, you will never even know you lost that customer.
How does an AI decide who to recommend?
AI assistants that search the web read pages, business profiles, reviews and articles, then summarize what they find. They favor information that is clear, consistent across sources and easy to understand.
6 concrete actions
- State clearly on your website what you do, for whom and where (city, canton, service area).
- Add a page or FAQ that answers your customers’ real questions in simple sentences.
- Use structured data (Schema.org: local business, services, FAQ) so machines can read this information.
- Keep your Google Business Profile complete and up to date.
- Earn regular reviews and mentions on other websites (directories, local press, partners).
- Keep your website fast and accessible: a page that loads poorly gets read poorly.
GEO does not replace SEO: it extends it.
A website that ranks well on Google has already done much of the work needed to appear in AI answers.
Is your website up to date?
We check your website for free (speed, SEO, mandatory information) and tell you what to fix first.
What we do on our websites
Our websites include structured data and an FAQ written from your customers’ questions, and they are connected to your Google profile. On request, we add an llms.txt file. That way you are well understood by Google and by AI assistants alike.